Marketing Executive

Our client is a globally leading company in the manufacturing industry in İzmir. On behalf of our client, we are seeking an experienced and strategic Marketing Executive to lead the marketing organization, strengthen brand positioning, and drive business growth through effective marketing strategies and initiatives in the Turkish market.

The role will be responsible for developing and implementing marketing strategies, strengthening brand positioning, managing digital marketing and corporate communication activities, and supporting business growth through effective marketing initiatives. The position will work closely with Sales and global/regional teams in an international B2B environment.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communication, Industrial Engineering, or a related field,
• Minimum 7 years of experience in marketing,
• Advanced level of English proficiency,
• Experience in B2B industries, preferably in industrial automation products,
• Knowledge of digital marketing tools and performance analytics,
• Experience in brand management and corporate communication processes,
• Strong analytical thinking and strategic planning skills,
• Strong communication, organizational, and team management skills,
• Residing in or being conveniently located for Istanbul’s Asian sideis an important consideration.
• No restrictions on travel.

Job Description

• Develop and implement marketing strategies for the Turkish market,
• Manage brand management processes and coordinate corporate communication activities,
• Plan and manage digital marketing activities (website, social media, email marketing, advertising campaigns, etc.),
• Lead initiatives related to the market positioning of products and services,
• Develop marketing campaigns in coordination with sales teams,
• Conduct market, competitor, and industry analyses,
• Plan and manage trade fairs, events, product launches, and customer organizations,
• Manage the marketing budget and prepare performance reports,
• Coordinate with global and regional teams to execute corporate projects,
• Measure the effectiveness of marketing activities and develop improvement actions based on performance results.

Why Is This Role Important?

This is a key role in shaping the company’s marketing strategy and strengthening its presence in the Turkish market. The Marketing Executive will have the opportunity to take ownership of high-impact marketing initiatives, work closely with international teams, and directly contribute to business growth and brand development in a global manufacturing organization.

The role offers a strong combination of strategic responsibility and hands-on execution, making it an excellent opportunity for a marketing professional who wants to make a visible impact in a dynamic and international B2B environment.

Applications will be handled with the confidentiality throughout the recruitment process.